“Making Future Magic” is an exploration of the future of media conducted by creative communications agency Dentsu London in collaboration with R&D experts Berg. This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.
The video was a created by using long exposures which captured the iPads movement through space creating three-dimensional forms in light.
The process started by creating software models of three-dimensional typography, objects and animations. These were then rendered into cross sections, making a series of outlines like a virtual CAT scan. The cross sections were then played back as movies on the iPad and captured in long exposure photographs as it was dragged through the air to extrude shapes. Each long exposure still is a single image in a composite stop frame animation.
Each frame is a long exposure photograph of 3-6 seconds. 5,500 photographs were taken and only half of these were used in the final edit.