The latest search engine ranking change by Google is one more reason why you need to make sure your website is mobile responsive. It’s not much of a surprise, but it’s important news all the same—Google will start rolling out an update to mobile search results that increases the effect of the ranking signal to help users find even more pages that are relevant and mobile-friendly.
Relevance and high quality content should still be the priority, however not having a mobile friendly website is becoming more and more of a risk for organizations that are serious about their search results.
A web page is eligible for the “mobile-friendly” label if it meets the following criteria, as detected in real time by Googlebot:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
See official announcement and details here.
The importance of a mobile-optimized website is yet another reason to use professionals like our staff here at Hot Tomali to ensure you are getting the most return from your interactive presence.