Infections Can Be Deadly

The U.S. Centers for Disease Control and Prevention reported that by preventing infections through more efficient coordination among healthcare facilities and public health departments, as much as 80 percent of infections could be prevented in the next five years. It is projected that a coordinated outbreak prevention strategy can help save tens of thousands of lives annually.

At a time when infectious diseases like Zika, Ebola and Avian Influenza threaten our health, and even our lives on a daily basis, Health Alerts is a valuable tool in notifying users about potential threats to help them avoid outbreaks before they happen.

What We Did

  • Branding
  • UX / UI
  • iOS App Development
  • Print Campaign
  • Social Media
  • Display Advertising
Health Alerts iOS App
Health Alerts - Feeds
Health Alert - Feed Articles
Health Alerts - Article

The AmericanEHR Health Alerts app is the first tool that provides real-time push notifications and updates regarding outbreaks and incidents on public health emergency topics, such as: contagious infections, diseases, natural disasters, drug recalls, travel medicine, etc.

Health Alerts pulls information directly from live feeds provided by the world’s most trusted sources for public health information, including:

  • Centers for Disease Control and Prevention (CDC)

  • World Health Organization (WHO)

  • US Food and Drug Administration (FDA)

  • US Department of Health and Human Services (HHS)

  • Public Health Agency of Canada (PHAC)

  • HealthLinkBC

  • New York Times

  • British Broadcasting Corporation (BBC)

  • Cable News Network (CNN)

  •  National Post

In addition to designing and programming the app, Hot Tomali also created an award-winning promotional campaign that primarily targets clinicians, healthcare administrators and patients. The campaign consists of four TV spots, two radio ads, and three different visuals for posters, print advertising and display ads that are in use on social media and healthcare related web-sites.

The campaign creative focusses on every day, high touch-point, objects/areas/actions and make them appear incredibly dangerous. Using juxtapositions we were able to show objects we take for granted as frightening, for example: a grenade as a door knob, or the sound of an explosion when someone sneezes in an elevator, etc. We were able to clearly exaggerate how dangerous a simple action can be, and plant the seeds to encourage viewers to change their behaviour, and subscribe to Health Alerts to be safer.

New creative which is being launched in the fall of 2017 includes some innovative new use of media in the form of 3 x 0:06 TV and pre-roll ads (that’s right, 6 second ads!!) and a 0:10 second radio spot. With the growing importance of social media as a mainstream media channel, pre-roll video ads on sites like Facebook and YouTube are a great way to make an impression (literally). The 6 second ad format is extremely quick, so our concepts used visuals, audio and a super (headline) to convey our message quickly, and concisely.

TV Spots

“Elevator Bomber” PSA TV & Pre-roll (0:15)
“Tuberculosis” PSA Pre-roll (0:06)
“Viral Meningitis” PSA Pre-roll (0:06)
“Influenza” PSA Pre-roll (0:06)

Print Ads

Display Ads

Avoid Outbreaks

At a time when infectious diseases like Zika, Ebola and Avian Influenza threaten our health, and even our lives on a daily basis, Health Alerts is a valuable tool in notifying users about potential threats to help them avoid outbreaks before they happen.

The AmericanEHR Health Alerts app is available to the public for free in the Apple App Store, and has been downloaded thousands of times for iPhones and iPads. An Android version of the app is currently in development.

The campaign has been received quite favourably, having already won Platinum in the prestigious Graphis Advertising Annual, an international publication that only awarded 10 Platinum awards for the entire year, and ended up having AmericanEHR Health Alerts and Hot Tomali featured on the cover.

Download the app from the App Store.