Clinicians Helping Clinicians
AmericanEHR Partners is a free online resource designed to aid the medical community with the comparison, selection, implementation, and effective use of health information technology and electronic health records. AmericanEHR Partners has 26,500+ registered members and was founded by the American College of Physicians and Cientis Technologies in 2010.
To grow the AmericanEHR community, one of our client’s primary goals was to drive new traffic and members to the site. AmericanEHR approached Hot Tomali to conduct a site audit to unveil key content opportunity areas that could create this growth.
After auditing the site’s content and web analytics, a detailed action plan was developed outlining several quick wins that could be implemented to immediately start increasing traffic. Two key site areas were revamped in this process: the blog and the EHR product and vendor directories.