Let The Fun Begin
On July 15, 2012, Fairmont Hot Springs Resort, featuring Canada’s largest natural mineral hot spring, experienced a severe debris flow that came from high above the resort in local mountains. News spread quickly about this “natural disaster” and Fairmont’s marketing team was busy doing damage control as the media sought to dramatize the event, and the extent of the damage to the resort.
Construction work quickly commenced to clean up the resort and the hot springs, but regionally, people had already begun diverting their vacation plans to elsewhere. Hot Tomali was then tasked with launching a reopening campaign to invite guests back to the best family vacation spot in the Columbia Valley, and let them know that work was complete. To add to the challenge, we had just three weeks from briefing time to conceive, produce and launch the entire campaign which required photography for print ads and online media, TV production, and radio scripts.