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In recent years, the Telecommunications Workers Union (TWU) has seen their union members lose jobs at an alarming rate. As economic times become tougher, many corporations refuse to sacrifice profits; instead, they sacrifice workers by sending jobs offshore. These companies generate their profits in Canada, and the TWU believes that they should continue to support the communities where those profits are made. With this, TWU approached Hot Tomali to create a public awareness campaign to inform people about the number of Canadian jobs being sent offshore.