The City of Penticton’s goal was to build a campaign to grow the population of Penticton, specifically by attracting virtual workers to Penticton. By bringing your own job with you to Penticton, the employment challenges are mitigated making the transition to the community easier.
#PentictonWorks was set up to raise awareness of Penticton and its unique lifestyle attractions to be front of mind for savvy virtual workers. Virtual work is more than an abstract, techy concept — many companies now pride themselves on having employees all over the globe. It is expected that by 2016, 1/3 of the global workforce will be virtual and that by 2020, 58% of all employment will be contract based.