No Two Snowflakes Are Alike
And no two days at Silver Star need be either! This campaign was designed to promote Silver Star’s new “all-in-one” mountain pass, which provided unlimited access to so much more than just skiing, including ice skating, tubing, snowshoeing, cross country sking, and more. The main campaign visuals were made up of different items that represented the many different activities that one could do at the resort, and all of the items were arranged to comprise a series of unique snowflake illustrations using 3D modelling and photoshop.
As the campaign launched, we also undertook the development of the world’s largest snowball in the village centre. The snowball had many items sticking out of it, including fake legs with skis and snowboards, ice skates, fake arms with gloves, and more as it rolled down the hill. It represented all of the amazing things you could do using Silver Star’s new pass, rolled up into one. The accompanying tageline for all material was “One pass. Endless fun.” The snowball became an instant hit in the village, with selfies galore being posted to social media accounts alongside the hashtag: #endlessfun
Messaging was also carried out through a radio campaign, online marketing buys on Google and Facebook, social media, and on the Silver Star website.