Hello SpeakOut, L8r Contracts
SpeakOut is 7-Eleven’s prepaid mobile phone service known for providing 75,000 Canadian users with a truly simplistic and affordable contract-free talk, text, and browse solutions.
“You buy the phone. You buy the time. And then you start talking and texting, with no monthly bills, no contracts, and no commitments or fine print trickery.”
Launched in 2005, SpeakOut had always been an offline-driven program, with a brochure-style website. Due to the contract free nature of the program, there was no customer database or method of officially communicating with their users, or selling their products online. The audience was there. They just needed the right tools to engage with them.