To help launch Freight Club’s first advertising campaign, Hot Tomali tapped into the insight that any business might think that they’re a ‘big guy’ when they use Freight Club. Freight Club gives businesses access to over 30 of the top shipping carriers in North America, allowing businesses to pick the perfect shipping solutions for their business. The campaign features three humorous online videos: A 30 second spot, :15 second spot and a :06 second bumper showing small business owners acting like big businesses. With a small production and media budget, the spots drew in over half a million views leading to thousands of conversions to Freight Club’s website.