Pupper Palace offers everything you need to keep your furry family member happy. From grooming to toys, they’re a one-stop dog shop. Hot Tomali was given the task of creating their brand from the ground up. They were looking for something royal but playful.
After a thorough market review, Hot Tomali created a mood board to show Pupper Palace how they could stand out in a competitive and crowded pet market in Vancouver. The logo was inspired by combining a royal shield, a silhouette of a dog and letters from Pupper Palace’s name. The colours were picked to give them a royal feel and a herringbone bone pattern was added to enhance texture. While the logo and colour scheme are serious, the copy was written to give them a playful and relatable side.