The U.S. Centers for Disease Control and Prevention reported that by preventing infections through more efficient coordination among healthcare facilities and public health departments, as much as 80 percent of infections could be prevented in the next five years. It is projected that a coordinated outbreak prevention strategy can help save tens of thousands of lives annually.
At a time when infectious diseases like Zika, Ebola and Avian Influenza threaten our health, and even our lives on a daily basis, Health Alerts is a valuable tool in notifying users about potential threats to help them avoid outbreaks before they happen.
The AmericanEHR Health Alerts app is the first tool that provides real-time push notifications and updates regarding outbreaks and incidents on public health emergency topics, such as: contagious infections, diseases, natural disasters, drug recalls, travel medicine, etc.
Health Alerts pulls information directly from live feeds provided by the world’s most trusted sources for public health information, including Centers for Disease Control and Prevention (CDC), World Health Organization (WHO), US Food and Drug Administration (FDA), US Department of Health and Human Services (HHS), and many more.
In addition to designing and programming the app, Hot Tomali also created an award-winning promotional campaign that primarily targets clinicians, healthcare administrators and patients. The campaign consists of four TV spots, two radio ads, and three different visuals for posters, print advertising and display ads that are in use on social media and healthcare related web-sites.
The campaign creative focusses on every day, high touch-point, objects/areas/actions and make them appear incredibly dangerous. Using juxtapositions we were able to show objects we take for granted as frightening, for example: a grenade as a door knob, or the sound of an explosion when someone sneezes in an elevator, etc. We were able to clearly exaggerate how dangerous a simple action can be, and plant the seeds to encourage viewers to change their behaviour, and subscribe to Health Alerts to be safer.
The campaign saw innovative new use of media in the form of 3 x 0:06 TV and pre-roll ads (that’s right, 6 second ads!!) and a 0:10 second radio spot. With the growing importance of social media as a mainstream media channel, pre-roll video ads on sites like Facebook and YouTube are a great way to make an impression (literally). The 6 second ad format is extremely quick, so our concepts used visuals, audio and a super (headline) to convey our message quickly, and concisely.